Illumina is constantly innovating and working to bring genomic sequencing to more people. Their new benchtop sequencer, the MiSeq i100 Series, combines ease-of-use, speed, and affordability into a compact footprint. It’s simple.

We created a launch campaign including social posts, web assets, a sizzle video, webinar, infographics, and more to introduce the MiSeq i100 Series to the world.

The result? Lots of very excited researchers who were blown away by the launch.