Truvia wanted to reach new audiences, so we concepted a campaign to do just that.

We selected recipes made with Truvia and art directed scenes around each drink or dish to showcase how using Truvia “makes the taste” in each and every dish it touches. Each of our scenes called for diverse propping and styling to best convey the dish or drink at hand. We then paired images with unique typefaces for an even tastier final product.

The result were an array of Pinterest-perfect images.